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The pandemic has created dramatic upheaval in shopping patterns, says McKinsey.
October 5, 2020
By: Happi Staff
There will be no turning back even when the pandemic is behind us. According to McKinsey, there have been 10 major shifts in consumer shopping behavior since COVID-19 hit the US. They include: • Digital shopping is here to stay. Categories where expected growth in online shoppers exceeds 35% include essentials such as over-the-counter (OTC) medicine, groceries, household supplies, and personal care products. • Milennials and high-income earners are in the lead when it comes to shopping on...
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